WHO WE ARE
Meet the Team
CEO, Co-Founder
Asha Farrah
Asha Farrah is the co-founder of Reducify, a student loan readiness app helping graduating seniors use their 6 month grace period the smart way.
A proud Howard University alum, she knows the student loan struggle firsthand. She paid off $130,000 in student loans in 2.5 years. Now she's on a mission to close the readiness gap, especially for HBCU students.
Because graduating should feel powerful, not overwhelming.
Co-Founder
Romy Pickron, CFP
Romy Pickron, CFP®️, is on a mission to help first gen wealth builders get their money right and build generational wealth.
She breaks down money topics in a way that actually makes sense. No gatekeeping. No boring finance talk. Just real strategies people can use in real life.
Through Reducify, Romy is helping grads make smarter money moves and step into repayment with a plan.
Product Designer
Lucy Li
Lucy began her career as a scientist working on cancer drugs by day and sketching logos and illustrations by night. When the pandemic hit, she decided it was time to swap the test tube for the Figma board.
Now she combines a scientist's precision with a passion for clean human centered design.
Marketing Strategist
Ayana Patton, MS
Ayana first joined Reducify in 2023 as part of our original pilot cohort. She experienced the power of Reducify's strategy firsthand and became deeply passionate about the mission.
Now Ayana shapes our brand and growth strategy bringing our mission and impact to life.